Friday, February 3, 2012

Does Anybody Like Bugles?


Bugles are another one of those food products that makes me wonder why they still exist and who eats them.  They're the Rolos of snack food.

Allegedly there are people that like them, but I've never met one.  Even a friend who puts them out at his annual party says that he gets them more out of family tradition than actually enjoying them.

Judging by how full they usually stay, I don't think other people have a strong affinity for them either.

Bugles are like the Switzerland of snack food because they're neutral .  Nobody really says, "I love Bugles" or "I really hate Bugles." Instead most people agree they're just okay.

It's probably because Bugles don't exactly taste awful, but they don't taste good.  If anything, the taste is kind of forgettable.

The most emotion Bugles elicit are phases such as "Wow, I didn't know they still sell Bugles. Weird," and "Why is there a six year old box/bag of Bugles in the back of the cabinet?"

When the most popular use for your product involves people putting them on their fingers and pretending they have long witch nails,  then it's fundamentally failed as a snack food.

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